Cornerstone of Sustainable Fashion
MAMAkoru is a Finnish jewelry company devoted to creating timeless cornerstones for their customers’ accessory collections. The brand aims to blend fashionable design with enduring appeal in jewelry pieces that withstand both time and wear. MAMAkoru represents a warm and approachable philosophy in jewelry design, offering products that resonate with wearers of various ages and styles.
“MAMAkoru supports sustainable fashion by providing lasting favorites for our customers’ accessory collections. I want MAMAkoru as a brand to appear warm and approachable. I’m grateful to be doing such amazing, creative, and engaging work,” says Petra Eriksson, founder and head designer of MAMAkoru.
Tropical Still Photography
The brand invested in an extensive photo shoot to capture their collection in Bali’s breathtaking scenery, showcasing the brand’s newest collection in a unique way. The photoshoot captured models with windswept hair bearing traces of sea salt, the gentle sound of waves in the background, bare feet touching the warm sand, and the golden sunset reflecting in their gaze. Seashells and MAMAkoru’s beautiful charms on coastal rocks. The day’s final light rays glistening on golden chains.
The still photography was executed as a carefully planned ensemble, capturing MAMAkoru’s signature earrings, charms, and gold chains against nature’s own backdrops – on rocky shores amid white beach sand and in the final rays of evening sunlight. The photography was guided by a deep understanding of the brand’s values and aesthetics.
The Significance of Still Photography
Successful still photography is much more than just a photo session. MAMAkoru’s brand imagery began with an in-depth planning session that mapped out the brand’s core, objectives, and visual identity. Based on this, a detailed photography plan was created to serve as a roadmap throughout the process.
“It’s crucial to approach still photography with a genuine understanding of the client’s inner landscape,” explains the photography project leader. “The client’s internal world is reflected in the final result, allowing us to transform photographic dreams into tangible images that serve the brand’s marketing and communication.”
Still photography is an invaluable tool for MAMAkoru, helping to convey the brand’s story, values, and aesthetics to potential customers. The images don’t merely showcase products but create an atmosphere and impressions of the lifestyle that MAMAkoru’s products complement.
