State Youth Council
Brand Redesign for the State Youth Council, which needed a fresh and modern look that conveys its important societal role in advancing youth affairs. We implemented a comprehensive brand redesign that combined visual clarity, youthful energy, and a professional approach. The core of the project was to create an image that is easily approachable for both young people and professionals in the field.
The State Youth Council is an expert body appointed by the government for youth work and policy. The council invites members who are experts in children’s and youth growth and living conditions, with the task of bringing the youth voice into societal decision-making.
The key tools of the council are Youth Barometers, youth well-being indicators, and comprehensive data production. Through these, it monitors youth values, attitudes, and living conditions. As an expert body, the youth council delves deeply into issues related to youth growth and living conditions.
The council’s goal is to raise important issues affecting children and youth into public discussion. It does this by making bold statements and creating concrete action programs that promote youth well-being and participation in society.
Comprehensive Brand Redesign for the State Youth Council
Comprehensive Brand Redesign for the State Youth Council The brand redesign for the State Youth Council began with a comprehensive workshop that clarified the value system and understanding of the client’s practical work. We also clarified the project goals and the organizational framework to ensure the end result would best serve the parties working with the youth council.
The redesign covered the entire visual identity: we designed a new logo with language versions, defined a light modern color palette, and selected typography. The project also involved a lot of organizing, pruning, and rationalizing of both internal and external content of the Youth Council in collaboration with the client. Accessibility was taken into account as needed to ensure that everyone could easily find and understand the State Youth Council’s important work in supporting youth growth and living conditions.
The website redesign was a central part of the brand refresh. The goal was to create a clear and informative entity that facilitates information discovery and communication. The new site can be found at https://tietoanuorista.fi/en/state-youth-council. The site is now easy to read and modern while maintaining the organization’s expertise.
The redesign clarified the State Youth Council’s role as a spokesperson for youth. The result successfully combined youthful energy and a professional approach in a way that inspires trust and interest. The visual identity now better supports the organization’s important work in promoting youth well-being and societal participation. Feedback on the redesign has been very positive from all stakeholder groups associated with the Youth Council.
ART DIRECTOR / NIKO SVEINS
PROJECT MANAGER / JUULI ASCHAN
WEB DEVELOPER / LAURI MAJURI
Muud – A Creative Partner in Strategic Transformation
Muud swears by inventive design and was immediately excited about the assignment. It was wonderful to implement a nationally significant project together with the youth council team and leave our mark on an important cause. We see every project as an opportunity to create change, and the State Youth Council’s brand redesign was close to our heart. We believe that the ability to understand the client’s deeper purpose is key to a successful outcome – in this case, amplifying the voice of youth.
Brand Redesign for the State Youth Council, which needed a fresh and modern look that conveys its important societal role in advancing youth affairs. We implemented a comprehensive brand redesign that combined visual clarity, youthful energy, and a professional approach. The core of the project was to create an image that is easily approachable for both young people and professionals in the field.
The State Youth Council is an expert body appointed by the government for youth work and policy. The council invites members who are experts in children’s and youth growth and living conditions, with the task of bringing the youth voice into societal decision-making.
The key tools of the council are Youth Barometers, youth well-being indicators, and comprehensive data production. Through these, it monitors youth values, attitudes, and living conditions. As an expert body, the youth council delves deeply into issues related to youth growth and living conditions.
The council’s goal is to raise important issues affecting children and youth into public discussion. It does this by making bold statements and creating concrete action programs that promote youth well-being and participation in society.
Comprehensive Brand Redesign for the State Youth Council
Comprehensive Brand Redesign for the State Youth Council The brand redesign for the State Youth Council began with a comprehensive workshop that clarified the value system and understanding of the client’s practical work. We also clarified the project goals and the organizational framework to ensure the end result would best serve the parties working with the youth council.
The redesign covered the entire visual identity: we designed a new logo with language versions, defined a light modern color palette, and selected typography. The project also involved a lot of organizing, pruning, and rationalizing of both internal and external content of the Youth Council in collaboration with the client. Accessibility was taken into account as needed to ensure that everyone could easily find and understand the State Youth Council’s important work in supporting youth growth and living conditions.
The website redesign was a central part of the brand refresh. The goal was to create a clear and informative entity that facilitates information discovery and communication. The new site can be found at https://tietoanuorista.fi/en/state-youth-council. The site is now easy to read and modern while maintaining the organization’s expertise.
The redesign clarified the State Youth Council’s role as a spokesperson for youth. The result successfully combined youthful energy and a professional approach in a way that inspires trust and interest. The visual identity now better supports the organization’s important work in promoting youth well-being and societal participation. Feedback on the redesign has been very positive from all stakeholder groups associated with the Youth Council.
ART DIRECTOR / NIKO SVEINS
PROJECT MANAGER / JUULI ASCHAN
WEB DEVELOPER / LAURI MAJURI
Muud – A Creative Partner in Strategic Transformation
Muud swears by inventive design and was immediately excited about the assignment. It was wonderful to implement a nationally significant project together with the youth council team and leave our mark on an important cause. We see every project as an opportunity to create change, and the State Youth Council’s brand redesign was close to our heart. We believe that the ability to understand the client’s deeper purpose is key to a successful outcome – in this case, amplifying the voice of youth.
