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Our soul

Our soul

Finally it is out – The new visual identity of Muud! It has been a long creative process that led to this moment in which we are about to show you our final result. The brand was designed with three key aspects in mind: Collaboration, play, and the spirit of Muud. This brand reflects the soul of Muud and the people behind it. 

Play The first key aspect of our new brand is play. The new Muud brand was created as a playground for the people to try out new things and learn different approaches to the design process. The core idea behind our brand was to create more space for play and experimentation. The fresh identity is diverse and enables the growth of creativity. We hope that the brand will tempt to play and try new things with design.

Collaboration Collaboration is the second key aspect of our visual identity. For us working together is the most enjoyable way of doing design. Top ideas are usually the shared ones. On our part, we want to break the individualistic idea of design and art heroes. Many of the famous artists we exhibit within our brand in reality had teams of assistants working together to achieve unbelievable results. Our brand emphasizes that we all exist together and sometimes need help from each other. 

The collaboration aspects of the brand does not only mean the collaboration of people but also the collaboration of different styles, techniques, worlds, and realities.

Spirit of Muud The third key aspect is the spirit of Muud. The colors have always been essential for Muud and have served a great purpose for our self identity and spirit. However, we felt that the definition of being colorful had to be expanded and redefined. Muuds new visual identity shows a more wild and adventurous side of us. 

The new brand identity takes a critical approach to the idea of being colorful and aims to explore the different, perhaps less known, sides of it. The most important thing to us is that the brand now looks like our true selves.