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Our soul

Finally it is out – The new visual identity of Muud! It has been a long creative process that led to this moment in which we are about to show you our final result. The brand was designed with three key aspects in mind: Collaboration, play, and the spirit of Muud. This brand reflects the soul of Muud and the people behind it. 

Play The first key aspect of our new brand is play. The new Muud brand was created as a playground for the people to try out new things and learn different approaches to the design process. The core idea behind our brand was to create more space for play and experimentation. The fresh identity is diverse and enables the growth of creativity. We hope that the brand will tempt to play and try new things with design.

Collaboration Collaboration is the second key aspect of our visual identity. For us working together is the most enjoyable way of doing design. Top ideas are usually the shared ones. On our part, we want to break the individualistic idea of design and art heroes. Many of the famous artists we exhibit within our brand in reality had teams of assistants working together to achieve unbelievable results. Our brand emphasizes that we all exist together and sometimes need help from each other. 


Still photography for La Kiva.

La Kiva’s brand was born in 2018 from obsession for colors and oversized earrings. Their mission is to save women from fear of being too much. La Kiva is one of the higher quality Finnish accessory brands which wont leave anyone cold.

The client gave us full trust and free hands to execute the shoots and looks. Milieu, settings, and the model’s looks were inspired by the high fashion world. La Kiva’s jewelry emphasizes limitless creativity. That ideology served as the main theme in the shoot – Let the end result speak for itself.