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MAMAkoru

Cornerstone of Sustainable Fashion

MAMAkoru is a Finnish jewelry company devoted to creating timeless cornerstones for their customers’ accessory collections. The brand aims to blend fashionable design with enduring appeal in jewelry pieces that withstand both time and wear. MAMAkoru represents a warm and approachable philosophy in jewelry design, offering products that resonate with wearers of various ages and styles.

“MAMAkoru supports sustainable fashion by providing lasting favorites for our customers’ accessory collections. I want MAMAkoru as a brand to appear warm and approachable. I’m grateful to be doing such amazing, creative, and engaging work,” says Petra Eriksson, founder and head designer of MAMAkoru.

Tropical Still Photography

The brand invested in an extensive photo shoot to capture their collection in Bali’s breathtaking scenery, showcasing the brand’s newest collection in a unique way. The photoshoot captured models with windswept hair bearing traces of sea salt, the gentle sound of waves in the background, bare feet touching the warm sand, and the golden sunset reflecting in their gaze. Seashells and MAMAkoru’s beautiful charms on coastal rocks. The day’s final light rays glistening on golden chains.

The still photography was executed as a carefully planned ensemble, capturing MAMAkoru’s signature earrings, charms, and gold chains against nature’s own backdrops – on rocky shores amid white beach sand and in the final rays of evening sunlight. The photography was guided by a deep understanding of the brand’s values and aesthetics.

The Significance of Still Photography

Successful still photography is much more than just a photo session. MAMAkoru’s brand imagery began with an in-depth planning session that mapped out the brand’s core, objectives, and visual identity. Based on this, a detailed photography plan was created to serve as a roadmap throughout the process.

“It’s crucial to approach still photography with a genuine understanding of the client’s inner landscape,” explains the photography project leader. “The client’s internal world is reflected in the final result, allowing us to transform photographic dreams into tangible images that serve the brand’s marketing and communication.”

Still photography is an invaluable tool for MAMAkoru, helping to convey the brand’s story, values, and aesthetics to potential customers. The images don’t merely showcase products but create an atmosphere and impressions of the lifestyle that MAMAkoru’s products complement.

Our soul

Finally it is out – The new visual identity of Muud! It has been a long creative process that led to this moment in which we are about to show you our final result. The brand was designed with three key aspects in mind: Collaboration, play, and the spirit of Muud. This brand reflects the soul of Muud and the people behind it. 

Play The first key aspect of our new brand is play. The new Muud brand was created as a playground for the people to try out new things and learn different approaches to the design process. The core idea behind our brand was to create more space for play and experimentation. The fresh identity is diverse and enables the growth of creativity. We hope that the brand will tempt to play and try new things with design.

Collaboration Collaboration is the second key aspect of our visual identity. For us working together is the most enjoyable way of doing design. Top ideas are usually the shared ones. On our part, we want to break the individualistic idea of design and art heroes. Many of the famous artists we exhibit within our brand in reality had teams of assistants working together to achieve unbelievable results. Our brand emphasizes that we all exist together and sometimes need help from each other. 

LaKiva

Still photography for La Kiva.

La Kiva’s brand was born in 2018 from obsession for colors and oversized earrings. Their mission is to save women from fear of being too much. La Kiva is one of the higher quality Finnish accessory brands which wont leave anyone cold.

The client gave us full trust and free hands to execute the shoots and looks. Milieu, settings, and the model’s looks were inspired by the high fashion world. La Kiva’s jewelry emphasizes limitless creativity. That ideology served as the main theme in the shoot – Let the end result speak for itself.