Brand Redesign for the State Youth Council, which needed a fresh and modern look that conveys its important societal role in advancing youth affairs. We implemented a comprehensive brand redesign that combined visual clarity, youthful energy, and a professional approach. The core of the project was to create an image that is easily approachable for both young people and professionals in the field.

The State Youth Council is an expert body appointed by the government for youth work and policy. The council invites members who are experts in children’s and youth growth and living conditions, with the task of bringing the youth voice into societal decision-making.

The key tools of the council are Youth Barometers, youth well-being indicators, and comprehensive data production. Through these, it monitors youth values, attitudes, and living conditions. As an expert body, the youth council delves deeply into issues related to youth growth and living conditions.

The council’s goal is to raise important issues affecting children and youth into public discussion. It does this by making bold statements and creating concrete action programs that promote youth well-being and participation in society.

Comprehensive Brand Redesign for the State Youth Council

Comprehensive Brand Redesign for the State Youth Council The brand redesign for the State Youth Council began with a comprehensive workshop that clarified the value system and understanding of the client’s practical work. We also clarified the project goals and the organizational framework to ensure the end result would best serve the parties working with the youth council.

The redesign covered the entire visual identity: we designed a new logo with language versions, defined a light modern color palette, and selected typography. The project also involved a lot of organizing, pruning, and rationalizing of both internal and external content of the Youth Council in collaboration with the client. Accessibility was taken into account as needed to ensure that everyone could easily find and understand the State Youth Council’s important work in supporting youth growth and living conditions.

The website redesign was a central part of the brand refresh. The goal was to create a clear and informative entity that facilitates information discovery and communication. The new site can be found at https://tietoanuorista.fi/en/state-youth-council. The site is now easy to read and modern while maintaining the organization’s expertise.

The redesign clarified the State Youth Council’s role as a spokesperson for youth. The result successfully combined youthful energy and a professional approach in a way that inspires trust and interest. The visual identity now better supports the organization’s important work in promoting youth well-being and societal participation. Feedback on the redesign has been very positive from all stakeholder groups associated with the Youth Council.

Get to know us.

The familiar duo from YleX morning radio returned to entertain their listeners. Viki & Köpi show is a hybrid format which combines podcast with a tv show. We took care of the visual identity, prop designs and all the promo materials.

The program’s color scheme was made up of different shades of purple. With the atmosphere and look of the studio, we wanted to create a dusky, but cozy living room where the presenters can feel at home.

Visual identity for dance studio Fokus.

Fokus is a young, fresh and professional studio to take a variety of dance classes. They offer dance lessons for adults in contemporary dance, ballet and jazz. They also have children’s dance lessons for the youngest in the family aged 1-6.

We wanted to bring Fokus values out in the way they are seen in everyday dance studio business. Community spirit, openness, professionalism and safety emerged as the most important factors.

The visual identity for Lakiharju.

Lakiharju offers high-quality and solution-oriented legal services for different stages of life. The company’s operations are based on professionalism, closeness to people and responsibility.

Harju, located in Nummela, is a central place and it was wanted to be part of the brand’s logo. The logo combines the shapes and layers of the ridge and the law book. We wanted the visual ensemble to be fresh, believable and approachable. Dark burgundy was chosen as the main color, which reflects credibility. Beige and light green were chosen as fresh supporting colors, which in turn embody easy approachability. Various patterns from the logo serve as graphic elements.

We made a whole new visual identity for Wellpro Impact Solutions. The goal was to build a distinct and linear long-lasting entirety. 

This technology house of the future supports the promotion of people’s well-being and health. Wellpro assists companies in developing their operations with the help of research and data. The logosign reflects this while utilizing the letter W. 

This project includes a brand workshop, visual identity, logo, typografia typography, a color palette, website design and prints.