Klimatsmart mat
Klimatsmart mat is an informative package about sustainable grocery shopping. It is published by Yle in a webstory format. We produced the graphic design for the project. The totality consists of twelve parts that each focus on a different grocery store department. Klimatsmart mat provides information about responsible food shopping while simultaneously aims to spread interest in the fight against climate change. The graphic design of the project was implemented in a cartoonish way to lighten the reader’s experience.
ART DIRECTOR & GRAPHIC DESIGNER / SANTTU OJA
PROJECT MANAGER / JUULI ASCHAN
CLIENT / YLE
Klimatsmart mat is an informative package about sustainable grocery shopping. It is published by Yle in a webstory format. We produced the graphic design for the project. The totality consists of twelve parts that each focus on a different grocery store department. Klimatsmart mat provides information about responsible food shopping while simultaneously aims to spread interest in the fight against climate change. The graphic design of the project was implemented in a cartoonish way to lighten the reader’s experience.
ART DIRECTOR & GRAPHIC DESIGNER / SANTTU OJA
PROJECT MANAGER / JUULI ASCHAN
CLIENT / YLE
